Nashville SEO for Small Business : 5 essential steps -

Nashville SEO for Small Business : 5 essential steps

By - October 18, 2018

SEO

Nashville SEO for Small Business – Tips and Strategies

Want to drive more traffic to your website?

Today I’ll go over the essential steps that every business needs to take to make sure their on-page SEO is in tiptop shape. While some of these steps may seem basic, these steps are crucial to every website and SEO campaign – miss one of them and you’re losing out on valuable traffic.

Buyers Intent

Knowing what your buyers are searching for and their intent when doing so is one of the first steps you need to take when writing content for your website. Business owners must present valuable information to users in an efficient manner. 

Research shows that over 90% of users never look past the first page of Google. Assuming there are only about 10 results or less per page – your SEO strategy must be laser focused in order to succeed. A well-planned approach will present valuable information to users AND tell google’s crawler which keywords your site should rank for.

Your plan can include high, medium, and low volume keywords but keep in mind that keyword relevancy to your user’s goals is the most important factor when deciding whether or not the keyword should be included in your campaign. Low volume keywords may not seem very important but if users are engaging with your website because you are answering their questions then it will be easier to rank for higher-volume keywords. In addition to on-page optimization, businesses should create a content plan to provide valuable information to their community. Everyone is an expert in something. Take a piece of information you know is helpful – make it look good – and share it with your community.

Keyword Research

As an example here are some common keywords related to Dentistry in Nashville:

SEO Keyword Research for Nashville Dentist
Beginning of keyword research for “nashville dentist”

An initial search tells us that we will definitely want  “nashville dentist” as an H1 tag on the homepage of our website near the top of the page. This is a keyword of medium difficulty and will take time to rank for but should be included as a medium to long-term goal for this SEO campaign.

“Cosmetic dentist nashville” and “pediatric dentist nashville” are also valuable search terms that most dentists would want to rank for. Ideally, the website needs to include these terms verbatim on the home and service pages. Additional infographics, banners and blog posts should be created that provide valuable information related to the keyword. Start by answering questions your clients may want to know about:

  • Does the approach to Dental care change by age?
    • What are the important details for children, adults or seniors?
  • What do parents need to know about their baby’s or child’s teeth?
  • How can I prevent my teeth from being stained?
    • What foods should I be avoiding?
  • What are the worst foods my kids are probably eating right now?
    • Are there foods that are actually good for my teeth?

These types of questions are found in every industry and are great opportunities to create useful information for existing and future clients. Of course, these questions are merely for illustration – use your own expertise and experience to answer questions important to your client base.

As you conduct keyword research you’ll want to decide which keywords should be included on your primary service and product pages and which are better suited for peripheral and blog pages.

SEO keyword research for dentists in Nashville
A second look at keywords related to Dentistry in Nashville

Oftentimes you’ll want to use multiple keyword research tools to get as much data as possible. Using a second tool, Ubersuggest, we discover the phrases “nashville family dentist” “cosmetic dentist” and “pediatric dentist” are all services that many dentists offer but may not be targeting with their website.

These results signal that the business owner would want to consider writing content around these phrases. A deeper analysis reveals that people are very focused on a neighborhood when searching for dentists so incorporating the neighborhood of the office’s location would also yield great results.

A deeper dive into the websites local SEO performance would be the natural next step.

2) Set Up Google Search Console and other analytics software

Managing a website without analytics is like driving a car blindfolded (no, it’s not a Tesla).  Every website needs to be connected to Google Search Console so that data about your website’s users can be collected.

You will need to add a token to your website to prove ownership. This is done by copying and pasting a script into your site. If you do not consider yourself tech savvy ask your web developer to handle this or install the Yoast SEO plugin on WordPress to paste in the token information without dealing with any code.

For additional data collection and tracking power make sure your website is equipped with a Facebook Pixel.

The Facebook Pixel allows you to track activity, events and conversions from all traffic coming from Facebook. You can even upload your existing customer data to target them with your Facebook posts and Facebook ads. 

Finally, a great paid option is Crazy Egg and even provides a heat map of user on-page activity.

3) Set up Google My Business and other Business Directories

Claiming your Google My Business profile is one of the first steps you should take when building your business’s presence online. Google will send a postcard with a code to your address to verify your business is actually operating at the specified location.

While you’re at it you also want to claim and or add your business to all legitimate directories that are associated with your geographic locale as well as your industry.

You can achieve this with a quick search of “business directories nashville” or “dentist directories”. Here’s a list of the top 50 business directories in the United States.

4) Social Media Pages

Social Media activity plays a crucial role in your SEO rankings and is a strong factor in determining your rankings in the google search engine. Try to get social media accounts set up with your exact business name in the URL i.e. facebook.com/yourbusiness. You can do this under the “settings” tab of all major social media platforms.

You’ll want to set up social media accounts for Facebook and Twitter at least and any content you or your business produce will need to be reposted on both platforms. Be sure to claim social media accounts @yourbusiness even if you are not planning to post regularly.

Popular social media platforms you need to create profiles on include Instagram, LinkedIn, and Pinterest. When creating your social media profiles be sure to list your business’s URL in both the bio and website fields when possible.

5) Structure Content with Meta Tags

Meta tags help search engines better understand your content. While there are many different types of meta tags I’ll briefly review the most important ones.

Meta Title and Description tags – each page needs a unique meta title tag. Google will use this tag to display the title of your website on the search engine results page (SERPS). Your meta title and description tags should include your most important keywords while still appearing natural to users viewing the SERPs.

Image Alt Text –  alt text is used to identify the contents of a picture. It is used by Google’s crawlers as well as by screen readers used by the visually impaired. Alt text should be descriptive and use vocabulary that is relevant to the content of the page. Hubspot has written a great article on image alt text if you’d like to learn more.

header tags – H tags, especially your h1 tag, are a great opportunity to signal the topic for your page. I highly recommend you insert your most valuable keyword/phrase into your h1 tag (without keyword stuffing of course) Pages almost always have only 1 H1 tag. H2 and H3 tags should be used to note a shift in topic. As you are structuring your page remember that H tags should not be skipped. For example, If you have an H3 tag on your page it should be preceded by an H1 and H2 tag.

"we do use H tags to understand the structure of the text on a page better" -John Mueller, Google

You can find more information about our SEO services on our Nashville SEO Services page.

That’s all for today’s post and thanks for reading. Please feel free to ask questions and let us know which topics you’d like to learn about next.

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